Dior’s Spring/Summer 2022 campaign turned a painting into a set. Maria Grazia Chiuri built the collection around the pop universe of Italian artist Anna Paparatti — her 1960s board-game canvases of bold geometry and block colour. The campaign film, directed by Fabien Baron and cut to Daft Punk’s Around the World, set that op-art world in motion: a monochrome graphic backdrop infiltrated by bursts of colour, lasers and dance.
Translating a static op-art painting into a moving, music-locked environment is a media-server problem. Onlyview drove the real-time content behind the shoot — high-saturation block colour and crisp graphic geometry played back at scale, frame-locked so the visuals land on the beat.
It’s the same engine that holds a building façade pixel-perfect, pointed at a different kind of precision: colour fidelity, clean large-surface playback and rhythm-tight timing on a tier-one fashion film.
Frames from the film
Film © Dior
A technicolour ode to the work of famed artist Anna Paparatti — an energising campaign set ablaze by the flash of lasers and block colour. Wonderland Magazine, February 2022
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