May the 4th on the Empire State Building

For Star Wars Day 2024, Disney and Lucasfilm brought the Empire to the Empire State Building. Across one 700-foot Art Deco façade, a five-minute show ran the saga at skyscraper scale — a jump to lightspeed, a Sith-red Mustafar, Han Solo’s carbonite slab spread massive across the stone, and a newly built Imperial hangar finale, all scored to John Williams’ Imperial March.

Creative studio Superbien adapted the show and Industrial Light & Magic created the new VFX shots, purpose-built to fit the building’s vertical geometry rather than a cinema screen. Onlyview was the projection backbone — technical direction, media-server playback and projection across 46 edge-blended projectors — putting the finished film onto the stone.

The hardest part was time. In the 14 days between final asset delivery and go-live, the show had to be calibrated and blended across all 46 projectors onto a 700-foot façade where a single misaligned pixel reads from the street — the media-server and projection craft Onlyview was there to deliver.

That is the job Onlyview is built for: enormous surfaces, unforgiving architecture, an immovable air date, and a brand that expects perfection.