L'Oréal Paris — Le Défilé

For its annual Le Défilé — Walk Your Worth, L’Oréal Paris did something a couture house rarely does: it put the runway in the open street. On the opening night of Paris Fashion Week, the Place de l’Opéra became a free, open-to-all show for a crowd of thousands, with ambassadors walking in front of the Opéra Garnier.

A 23 × 7 m LED screen let the public share a front-row view — runway and backstage feeds mixed live — while the same show was relayed to giant screens in London, Milan and beyond and livestreamed to Instagram and Roblox.

Onlyview drove that LED canvas: two media servers, each pushing two 4K50 streams, feeding synchronised content to the screen for a live, public, one-shot broadcast moment. No second takes — the kind of high-stakes live playback Onlyview is trusted to deliver on the biggest brand stages.